About
Media instincts. Investor context. No layers.
I help ambitious technology companies and funds become easier to understand—and harder to overlook.
The useful side of attention
For a decade, I have worked where media, capital, and technology meet.
I began as a journalist covering Ukraine’s startup ecosystem for AIN.UA and Forbes. That taught me what editors notice, what they ignore, and why the technically correct version of a story is rarely the one people remember.
I later moved to the other side of the table—building communications for a venture fund, helping portfolio companies earn international coverage, and creating editorial work for a global investment audience.
Today I work directly with a small number of clients. The person shaping the strategy is also the person doing the work.
Based in Tallinn, Estonia. Working across Europe, the US, and Central and Eastern Europe. Fluent in English, Ukrainian, and Russian.
Selected experience
From reporting the story to shaping it
- Now
Independent communications strategist
Working with a small number of founders and funds on positioning, media strategy, and the narratives that travel across markets.
- SID
SID Venture Partners
Built the fund’s communications from the ground up, securing more than 100 press mentions and supporting portfolio companies that raised over $50M in follow-on capital.
- Estonia
Invest in Estonia
Scaled editorial output from 300K to more than 1M annual pageviews across defence technology, deep tech, and the Baltic startup ecosystem.
- Media
Forbes Ukraine and AIN.UA
Covered Ukraine’s technology sector as a journalist and learned how strong publications decide which companies, people, and ideas deserve attention.
- 01
Fund and investor communications
Narrative, media positioning, and ongoing press strategy for funds that want to be understood by founders, journalists, and limited partners.
- 02
Founder positioning
A focused public voice for founders expanding into new markets, raising capital, or becoming more visible to customers and talent.
- 03
Communications architecture
A durable messaging and media foundation for a funding round, launch, or market expansion—built to remain useful after the announcement.